Quote:
Originally Posted by SaintJohner
To be honest it's actually embarrassing to look at those stats, we in Saint John promote the city as a tourist destination, we have commercials and billboards, we promote uptown like its the place to be and yet our hotel numbers are horrendous.. I do not see why Saint John can't compete with Moncton... We consider the city an amazing and place, why such weak numbers in the hotel industry.
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It would be better to look at the SJ numbers individually rather than trying to figure out why another city is doing more or less with their numbers. In terms of SJ an increase in cruise ship passengers and cruise ship visits does not equal an increase in hotel rooms because obviously these tourists do not need them. If you wanted to, you could theoretically combine cruise ship visitors to hotel numbers for SJ and the total would be much higher than simply looking at
just hotel numbers. Overall revenue generated from tourism must be up in SJ if you consider the increase in cruise ship passengers plus the relative stagnation of hotel figures in the city.
I mean, utilizing
this schedule, SJ is due to receive ~143K cruise ship passengers in 2016. If you add that number onto the 2015 hotel numbers you get into the ~375K/~385K range, higher than anything since 2007.
The sky isn't falling.
It's not that SJ can't compete with Moncton, it's rather that Moncton is in a much better position to receive tourists due to its location.
This isn't a competition between cities and it's obvious that NB as a whole is receiving more revenue from more used hotel occupancy and tourism as a whole. 2015 and 2016 numbers are going to be better due to the lower Canadian dollar. Besides, where is this point of view coming from that SJ's numbers should be higher or competing with Moncton's? They've been nowhere close in the past decade.
Singling out SJ's tourism advertisements and promotion is bizarre as every major city and destination in Canada does this to some degree. Uptown is arguably doing better than it has in the past quarter century and SJ is still an amazing place with or without hotel occupancy numbers decreasing or increasing.
New Brunswick's quarterly hotel occupancy rate is already exceeding that of 2015's:
TOTAL PROVINCE OCCUPANCY RATE %
2015 1ST QUARTER
JAN 34%
FEB 41%
MAR 42%
APR 43%
2016 1ST QUARTER
JAN 36%
FEB 43%
MAR 46%
APR 51%
8% YTD increase in accommodation occupancy for NB in April 2016.
The Fundy Coastal Drive area saw a YTD increase of 14% for April alone (2015 35%, 2016 49%). 65% of rental properties indicated an increase in business for April 2016 YTD over 2015.
NB is also seeing a 28% increase in US overnight visitors YTD 2016. 28%! I don't think it takes a rocket scientist to figure out which city in NB benefits the most directly from US overnight visitors.