^ I've noticed that microbreweries are moving more aggressively into the 'normal' beer space. I guess they've realized that the market for the ultra-niche varieties has been fully tapped, and they are probably better off trying to chase the masses.
For example, Molson Coors recently discontinued the longstanding, century-old regional beer label Standard Lager, so one of the local microbreweries stepped up with its take on a replacement for it with the cleverly named Generic Lager