^ The combined signage at the Figueroa Hotel a block away is larger, and their are several legal wallscapes (that's advertising speak for large billboards - we'll also accept "spectaculars") on Sunset Blvd and Wilshire Blvd and Hollywood Blvd, as well as some mostly illegal ones along the 405 near LAX that are much larger. But this one is very well-placed with an excellent read looking straight down 9th street, which is a major auto entry point to downtown, so it will command a nice price premium for advertisers.
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"Then each time Fleetwood would be not so much overcome by remorse as bedazzled at having been shown the secret backlands of wealth, and how sooner or later it depended on some act of murder, seldom limited to once."
Against the Day, Thomas Pynchon
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