Good stuff Mininari. I think there are lots of interesting tourism/marketing opportunities that Winnipeg could take advantage. Beyond what you've mentioned, we're one of the few cities in N.A. that has abundant natural features within short driving distances - pristine lakes, great hiking trails, excellent rivers to navigate, etc. Beaches, cottage opportunities, and the like should also be promoted. North Dakota does a great job of this, in it's various campaigns over the years (Discover ND, Legendary, etc)...
The Chamber of Commerce's BOLD campaign had a few interesting ideas as well. Not necessarily tourism, but promoting Winnipeg as a city on the leading edge of green technology and energy. Building off the success of Hydro, they suggest building a green tech cluster by offering incentives, partnering with the universities, opening incubators and providing VC. Another idea was building some sort of performing arts campus in the Exchange, to attract top creative minds from around the country to live and create in our city.
Lastly, I think we'll need to completely revamp our tourism websites in the province/city. Other cities have very interactive and innovative websites that are not only visually attractive, but informative as well. Check out this one from Montreal for example:
http://www.tourisme-montreal.org/MontrealTV ... We all know that Winnipeg is a hidden gem. The rest of the country is slowly starting to find out as well (in part due to the Jets' return and the recent hard-on the Globe and Mail has for us) - we need figure out how to keep that momentum going...