^i thought i'd remember seeing that he bought it around 2010 and then did the initial renovations shortly after? i was able to find this article on the business chronicle confirming the former.
https://www.bizjournals.com/atlanta/stories/2010/09/20/story4.html
here's a pic dated 2010 on emporis still showing the crown as well:
https://www.emporis.com/images/detai...top-top-detail