[Natoma]

Haha honestly "Vista Tower" has got a lot of bad press in the past year.

From the glass delays making it look like that unfinished hotel in Pyongyang... to those ugly vents facing Grant Park... to the blow through floor... to the Chinese government making it's namesake company the face of 'bad' capital outflows and forcing the sale of Wanda's foreign assets... and finally to a series of very public lawsuits by condo owners trying to do anything to get out of their sales...

I think it's safe to say the Wanda Vista Tower hasn't exactly made a great name for itself. Only Trump Tower has had a similar reversal of branding fortunes. Except at the end of the day, Trump tower is a fantastic building with a fantastic hotel. Whereas Vista is/was a delayed, unfinished building that people are actually spending money on legal fees to try and avoid moving in to.

This is basically like Comcast rebranding to Xfinity. Except imagine Xfinity as an exclusive luxury brand with a hundred years of history.