Some info on Laurentide Beer/Ale:
https://www.beeretseq.com/laurentide-lager-and-ale/
And a hilarious ad from 1989 (in French). Worth watching just for Jean-Paul (pornstache dude who says little, but drives a Laurentide K-car).
• Video Link
Another hilarious ad, this one is for O'Keefe (in French)
• Video Link