Quote:
Originally Posted by TorontoDrew
It is a lot of cash but that's 20 years of bonus free marketing by sports and news channels, the city and transit authorities need to change signage around the core so i bet it works out in their favour.
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They got a bargain.
If MLSE held out, they probably would've gotten 1 billion for the rights... and even that's probably still a bargain. One of the most popular arenas housing big name franchises in Canada's financial capital and highest populated area and a world-class city - you gotta pay if you wanna play with the big boys.