[CityBoyDoug]

Originally Posted by HossC

Here's a similar postcard with a caption which includes the address of 501 East Ocean Boulevard. It's taken from a book called 'Long Beach Art Deco' by John W. Thomas, Suzanne Tarbell Cooper and J. Christopher Launi.


books.google.com

That address would've been right opposite the eastern end of the Rainbow Pier. The picture below dates from 1946.
I think that the Gibson Style Shop is visible at the center of this close-up.


Detail of picture above.

I found another postcard view on Ebay, but the image was really washed out. Having said that, I thought that the caption on the back was worth posting.


Ebay

I didn't find a demolition date, so I'm wondering whether it's worth digging out my copy of 'It's a Mad, Mad, Mad, Mad World' again to see if it appears in the chase at the end.

The US Bank building was built in 1968 on the site of the Gibson Style building [the new 1968 construction included the entire block fronting Ocean Blvd.]. The demolition year may have been around 1967-68.