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Old Posted Mar 29, 2017, 7:19 PM
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More from that NY Times article...

https://mobile.nytimes.com/2017/03/2...ww.google.com/


Quote:
“Fifth Avenue is synonymous with luxury and opulence of the highest standards in the world,” Mr. Kushner wrote in a brochure for the project. “This design will transform Fifth Avenue in a city that is continuously reinventing itself.”

.....Mr. Kushner and his father Charles began showing potential investors a “white book,” which laid out their vision for tearing down the blocky building to make way for the much taller, glassier skyscraper designed by Ms. Hadid.

The book portrayed a tower made up of a 9-story retail base, an 8-story, 150-room hotel, 55 stories of ultra-luxury condominiums, topped by a sky deck.

The Kushners also renamed the tower 660 Fifth, casting aside the “666” reference that some people may connect with the number for Satan in the Bible’s Book of Revelations.
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