[jbssfelix]

We have to remember that humans like to take the path of least resistance.

Mass Transit - Very high resistance (in Austin): not door-to-door, very limited hours, infrequent schedules, inexpensive

Taxis - High resistance: can be hard to hail on when busy, expensive, unpleasant experiences, hard to get one outside of downtown/airport, usually not as cheap as driving/parking

Driving - Medium resistance: potential for DUI, still have to pay for parking which can also be hard to find, guaranteed availability and knowledge of location, usual Austin traffic

Uber/Lyft/TNC - Low resistance: often cheaper than a cab, safer than driving, transactions are easy even with a BAC that should be clinically deemed lethal, easy to hail, can only be hailed with smartphone (which conveniently like to die upon leaving bars), usually not as cheap as driving/parking

Therefore, we either need to make the lowest resistance options the safest options, and/or make the high resistance options more appealing (make taxis easier/cheaper/more open, increase bus/train schedules, etc), along with making driving/parking the hardest, most inconvenient choice possible.