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Old Posted Feb 25, 2009, 4:39 PM
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wrab wrab is offline
Deerhoof Evangelist
 
Join Date: May 2005
Location: Chicago
Posts: 3,670
I'd call the reclad proposal an extreme makeover. Apparently, the goal isn't just (or isn't even) to reduce the tower's carbon footprint, but rather to "rebrand" the product? Desperate. Given all of the vacant office space in this town, the reclad scheme seems misguided, at best.

I'm trying to visualize Sears in silver reflective glass, and all I can think of is Vegas.

Last edited by wrab; Feb 25, 2009 at 5:04 PM.
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