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Summary of emblem design below, from http://valourfc.canpl.ca/video/valour-fc-emblem-story

The Valour FC emblem symbolises the valour shown in the story of three Winnipeg soldiers. Men who demonstrated immense bravery, courage and heroism during the First World War.

The ‘V’ on our crest emulates the folded ribbon of valour, and the circle below the ‘V’ is the shape of the medal itself.

The emblems ‘V’ shape also mirrors the merging of the two rivers, with the three lines signifying the Red River, and the two lines representing the Assiniboine River. The Forks, so named because of its position, has a rich history of early Aboriginal settlement, the fur trade, the arrival of the railway, waves of immigration and the industrial age. Today, it’s a vibrant downtown Winnipeg public space where people gather for celebrations, recreation and events. With over four million visitors each year, The Forks is the city’s most popular tourist destination.

The right side of the ‘V’ is for valour and the ‘W’ is for Winnipeg, a nod to people who are tough, hard-working and honest, they are also among the most generous in the country. It’s also a salute to the Blue Bombers. The storied Canadian Football League team formed in 1930 holds a truly unique place in Manitoba history as a catalyst for drawing people together with a common interest and passion.

The emblem design is clean, modern and exemplifies the city’s soccer history by using parts of former crests. A rich soccer history that dates to the creation of the Manitoba Soccer Association in 1896; Canada’s oldest provincial soccer association. The Norwood Wanderers won the first two National Championships in 1913 and 1914.

The maroon circle is a medal that was given to the three Winnipeg soldiers for their valour. In addition, the arc of wheat at the top of the crest exemplifies the thriving agriculture industry that has been part of the province and has grown into an iconic Manitoban symbol.

The striking swatch is a nod to the heroic story of three Winnipeg soldiers. Corporal Leo Clarke, Sergeant-Major Frederick William Hall, and Lieutenant Robert Shankland were awarded the Victoria Cross for their acts of bravery, courage and valour in World War I. The ribbon from which their medals hung is the deep maroon of Valour FC’s identity.

The inspiration in the golden tone comes from the prairies expansive wheat fields and the Golden Boy standing atop the Manitoba Legislative Building. A statue sculpted in France in 1918, but was taken on a detour as its cargo ship was taken for use in World War I. The torch in its hand is a call to the youth of the region to join in his pursuit of a prosperous future.

The third and final palette is our Earth Black, which comes from the black soil that grows the Golden wheat.

For Valour, for Winnipeg.