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Old Posted Mar 13, 2009, 3:04 PM
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george george is offline
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Join Date: Oct 2008
Location: east village, chicago
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Changing the name is a mistake. Sears has a brand & identity, which means something to Chicago. Maybe go with Sears/ Willis Tower. Willis alone means nothing & would take generations to sink in. By then a new shmuck would step up & put their name on it. Hell, Bruce Willis Tower would have more relevance.

Last edited by george; Mar 14, 2009 at 1:03 AM.
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