[esquire]

^ Yeah, not many people will specifically cite low salaries as the reason they don't watch the CFL, but you definitely get the feeling that some people look at it as an inferior league, with the low salaries being among the reasons for that. A lot of people are under the impression that CFL players all make McDonald's money.

As to the earlier point about water cooler sports talk, the audiences are way too fragmented these days for that. In my workplace, younger guys will be less into hockey and more into basketball, UFC or whatever, and older guys tend to be hockey all the way. The recent Jets playoff run was one of the rare local instances of everyone being on the same page. But that's obviously a very exceptional set of circumstances.