The Neuner Company ("stationers, printers, and bookbinders" at 113-115 S. Broadway according to the
1908 LA City Directory) entered this float in the Prosperity Parade held in Los Angeles on Wednesday,
November 18, 1908. This enlarged view looks at the NW corner of 1st and Hill, with a little of the Highland
Villa and its sign visible in the background. The costumed
printer's devils on the float are a clever touch:
UCLA --
http://lit250v.library.ucla.edu/isla.../laviews%3A377
This is how the
LA Times described the float the next day:
LAPL
Here's a
Los Angeles Herald article on the parade, which includes almost the exact same photo
of the Neuner float (The driver seems to be looking straight ahead in the
Herald photo, vs. having
his head turned a bit in the UCLA photo):
http://chroniclingamerica.loc.gov/lc...19/ed-1/seq-3/
We've seen the Highland Villa several times, including:
http://forum.skyscraperpage.com/show...postcount=8975
http://forum.skyscraperpage.com/show...ostcount=19794
http://forum.skyscraperpage.com/show...ostcount=26829