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Old Posted May 26, 2015, 4:25 PM
oldstuff oldstuff is offline
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Originally Posted by HossC View Post
Was "Dean" a nickname, as the sign shows it in quotes?

Mosher Tire Service is listed at 1534 Cahuenga Boulevard in the 1942 CD, which is the year the seller claims for the photograph. They obviously moved sometime after that, because here's an advert from the November 14, 1968 edition of Valley News which lists the company at 12117 Burbank Boulevard. The 63rd anniversary ties in with the "Since 1905" sign in the picture above.

A year later, and after 64 years in the business, Mosher Tire Service expanded with two new locations at 9508 Van Nuys Boulevard and 22734 Ventura Boulevard. It looks like it was still a family business as Merrill Mosher was head of the company. This article is from the June 22, 1969 edition of The Van Nuys News.
The founder of Mosher Tire Service was Lewis Dean Mosher, born in Illinois on September 26, 1885. His obituary says he was a pioneer in North Hollywood beginning in 1927 and that he had founded his tire business in Los Angeles in 1905. The 1920 Census has Mr Mosher and his family living in Kern county were he was a farm manager. There is nothing to account for this discrepancy. His WWI draft registration, filled out in September of 1918, indicates that he was living in Santa Barbara and that he was a salesman for Fords, working for an E. W. Alexander in Santa Barbara

The 1930 Census has him at 12127 Burbank Bl. with his family (this appears to have been both the business and residential address) He is noted to be in the tire business at that time. When he filled out a draft registration for WWII he was living on Burbank Blvd. and it lists his business address as 1534 N. Cahuenga Bl, North Hollywood.

He died in 1973 and the Obit says he was active in the business until 1960. He lived in Valley Village at the time of his death according to the Social Security death index.

Merrill Mosher in the newspaper photo above was the son of the company founder Lewis Dean Moser.

Last edited by oldstuff; May 26, 2015 at 5:07 PM.
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