This project has been in the works for a while. I can't believe we haven't heard about it.
Here's an article from Fox7 written in November of 2009.
http://www.myfoxaustin.com/dpp/news/...-Bring-Traffic
Here's another article from September of 1996 stating the company bought the land and was planning an apartment complex.
http://www.bizjournals.com/austin/st...09/story3.html