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https://www.bizjournals.com/houston/news/2024/04/23/houston-texans-new-uniforms-2024.html

Texans 'fearlessly evolve' with new uniforms (PHOTOS)

By Chandler France – Reporter, Houston Business Journal
Apr 23, 2024

The Houston Texans have unveiled new uniforms for the first time in the organization’s more than two-decade history.

The Texans unveiled four new uniforms on April 23, featuring Deep Steel Blue as the team's primary color on its home jersey and Liberty White on its away jerseys. Houston also revealed alternate and Color Rush uniforms. The alternate uniforms features Battle Red — like in year's past — while the Color Rush jersey features accents of H-Town Blue and a brand new logo.

The team undertook the process of crafting new uniforms at the urging of Cal and Hannah McNair, Texans principal owner and vice president of the Houston Texans Foundation, respectively. The McNair family challenged the organization to “fearlessly evolve” and to “think differently” about how it presents its brand in the Houston market, including with its uniform, said team President Greg Grissom. While the Texans logo remains the same, the color and design of its uniforms are certainly an evolution from what the team wore previously.

“You can call it an evolution, you can call it a rebrand; it is a different representation of your Houston Texans,” Grissom told the Houston Business Journal. “Whether it’s a rebrand or an evolution, I guess everyone else will have to decide.”

The uniforms are the result of feedback the team received from about 50 focus groups, 10,000 surveys, hundreds of thousands of social media comments, current and former players and staff, Grissom said. The team first started gathering that feedback in 2022. Incorporating input directly from fans was one of the foundational pieces of the process.

“A lot of teams don’t talk about uniforms. It’s all of a sudden one day, here’s a new set of uniforms,” Grissom said. “We intentionally went the opposite direction, and we really wanted to have the most transparent and most inclusive process of any team in the NFL.”

One of the most heated topics of debate during the fan feedback process was the incorporation of the H-Town Blue into the new uniforms, Grissom said. The Texans are unable to use the color as the primary or secondary color in the design since it belongs to the Tennessee Titans, which took the Houston Oilers logos and team history with it when owner Bud Adams moved the organization in 1995.

Grissom said it’s important for the NFL that every team is easily recognizable, especially with the mix of colors the teams use. While the Texans weren’t able to feature the H-Town Blue more prominently because of the conflict with the Titans, the organization was able to work with the league to use the color as an accent.

“It’s important to represent that color because it’s a color of the city of Houston,” Grissom said, referencing the light blues used in the city’s flag and blue tile street signs. “It’s not really a color of any team.”