I think you hit the nail on the head. The Art Deco rendering of the original apartment tower pairs so well with the Boyd Theater, but is also devoid of the retail element that will bring in the big bucks, I think it was just a red herring. It was a cheap way (one rendering, a relatively simple one) to quell the anxiety of preservationists paired with iPics' implication that they'd provide a movie theater to quell the cinema buffs. Then, boom, as soon as the wrecking ball hit, switch it out for the real plan. There's no doubt in my mind that this was the plan all along. Just a political way to push it through. It's not unheard of at all.

Gosh. This is a lesson for next time someone wants to destroy a protected building: to require a specific plan/design to be approved before the demo is allowed, and for there to be a formal compromise on behalf of the developers that requires them to build that.
There's no way they actually thought people would like their new proposal. It's horrible. The taller building looks so cheap and the 3 story one is so underwhelming and simple in a bad way and ugly.
Couldn't they have proposed AT LEAST something like the cheesecake factory building?
And it really isn't about the architects. I'm sure the architects can do a lot better than that. Instead of hiring new architects, they should just push for a better design and let them know what they want and that there's no way they're going to accept this proposal or anything like it. If they can afford the taller huge horrible student-housing-like building, then they can surely afford a smaller one with a better design.

Has anyone asked them, either a reporter or someone in a public meeting, about why they've completely from the original art deco design. I'd honestly just like to hear what answer they give.

As far as I can tell this architecture firm hasn't yet built anything, at least nothing of this scale. I know a lot of engineering goes into even the ugliest building, so I doubt they want to start from scratch, which is probably why their revision is the same building with a different skin. That said, even simply covering the entire building in glass would be better than either rendition of this building. It's heinous. At least boring would be better than ugly.

I second that! Anyone on here in touch with Pearl or the original architects? Was the original art deco apartment tower even designed by an architecture firm, or did Pearl just do the rendering themselves? As nice as it looks, it looks like a pretty basic CAD-based rendering.

They are labelled DAS Architects so I assume they did them. . Looks like they did The Granary & The Sansom as well so Pearl has worked with them.

http://www.dasarchitects.com/index.html

http://forum.skyscraperpage.com/show...&postcount=217

Fencing up on Chestnut

https://scontent-lga1-1.xx.fbcdn.net...5f&oe=5618F4D7

[IMG]https://c1.staticflickr.com/1/552/19...608be343_c.jpg by screennameLLC, on Flickr[/IMG]

[IMG]https://c1.staticflickr.com/1/490/19...04c46f20_c.jpg by screennameLLC, on Flickr[/IMG]

[IMG]https://c1.staticflickr.com/1/500/19...a2656287_c.jpg by screennameLLC, on Flickr[/IMG]

[IMG]https://c2.staticflickr.com/4/3751/1...5480b598_c.jpg by screennameLLC, on Flickr[/IMG]

Boyd demo continuing - 7/7/2015

https://scontent-iad3-1.xx.fbcdn.net...33&oe=5628B239

I have some new unposted renders for this building and I have them in my flicker account but cant get them to transfer?

Copy and paste a link to your Flickr here... I'd like to take a look. ;)

Here is the link to the images

https://www.google.com/search?q=targ...ed=0CAkQ_AUoBA

Smarta**.

You need to link to the image file (JPG, PNG, GIF) for it to show.

Here are the photos from Sayitaintso!

https://scontent-atl1-1.xx.fbcdn.net...e3&oe=56599B2F

https://scontent-atl1-1.xx.fbcdn.net...c9&oe=56207F69

Where is the tower in the rendering?

even though the towers not in those pics it seems like they took out the orange and refined it slightly

if that's the case doesn't seem like much of an improvement

This is the same render from a month ago (#183 in this thread):

edit, posted in wrong thread