| NYguy |
Mar 22, 2024 6:31 PM |
https://www.prnewswire.com/news-rele...302096715.html
Star Wars™ 'March to May the 4th' kicks off in New York City, delights fans with new products and a stunning light show
21 Mar, 2024
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The Star Wars March to May the 4th campaign began today with new product announcements including toys, apparel, accessories, collectibles and more. The march started with a takeover of the iconic Empire State Building that included a lighting ceremony, fan experiences, window displays and more — culminating in a showstopping dynamic light show displayed on the façade of the world-famous New York landmark.
The takeover of the Empire State Building includes interactive photo moments, which highlight new Star Wars consumer products in window and observatory deck displays. On the iconic 86th Floor Observatory, Star Wars fans can pose with a life-size Funko POP! Darth Vader figure with a backdrop of unmatched New York City skyline views.
To celebrate the 25th anniversary of LEGO® Star Wars™, the LEGO Group is featuring a museum-quality display of life-sized Star Wars villains built from LEGO bricks, including six-foot tall, brick-built recreations of Darth Vader and Darth Maul on the building's 80th floor.
The building's iconic Fifth Avenue Lobby windows feature a special Star Wars display that depicts imagery of Darth Vader, Darth Maul and stormtroopers amid an array of Star Wars merchandise.
Select activations throughout the building and within the Observatory Experience will remain open to the public through April 29.
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Additionally, Hasbro and Amazon have teamed up to create a Star Wars experience with something for every Star Wars fan on the first floor of the Empire State Building. The immersive fan activation offers visitors photo opportunities with costumed characters, including Darth Vader, and photo backdrops featuring iconic scenes inspired by the films. Visitors will be able to check out the latest Hasbro Black Series helmets or wield their favorite character's FX Elite or Kyber Core LIGHTSABER™ adult and kid collectibles.
The Hasbro and Amazon experience will remain open to the public through Saturday, March 23. On March 22, from 10 a.m. to 1 p.m. ET, the Dairy Farmers of America will treat guests to samples of the new TruMoo Star Wars Blue Milk, which will be available for purchase in April.
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This evening, the Empire State Building debuted a five-minute dynamic light show featuring fan-favorite scenes from Star Wars films and streaming series — with a special focus on villains including Darth Vader, Emperor Palpatine, stormtroopers and more. The spectacle was synched to John Williams' "The Imperial March (Darth Vader's Theme)," which was played simultaneously on iHeartMedia's Z100 New York radio station and on the iHeartRadio app. Beloved Star Wars actor Hayden Christensen, who portrays one of the most recognizable antagonists of all time, Darth Vader, was on-hand for a special lighting ceremony to announce the launch of the program.
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