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RobertWalpole Aug 31, 2010 2:44 AM

NEW YORK | 565 Broome Street | 325 FT | 25 FLOORS

Think Trump Soho has a hold on the Holland Tunnel hotel scene? Not if the sun has a say in the matter! The empty development lot at 100 Varick Street, hidden by a row of trees between Broome and Watts Streets in the West Soho region we love to call Hudson Square, is primed for its transformation into a new solar-powered hotel. The site was once touted as a 10-story condo project, but has been sitting forlorn since late 2007 when a Federal-era house sitting at 66 Watts Street since 1830 was annihilated in the name of progress. More recently the lot had an "Available Immediately" sign but there were no takers and only the rubble remained. Now it looks like the sun is finally ready to rise on Varick.

What's in store for the Holland Tunnel overlook. >>
Developer Charles Fridman of Shalimar Management and Morali Architects (formerly MStudio) have the permits in order, both for the new building and excavation for foundation work. The plan announced last year called for 26 stories, but records shows it's been cut back to 20 floors with a pool at the second and 202 rooms rising above.

When complete this solar stack of suites will join a slew of hotels that have gone up in this area over the past few years, including the aforementioned Trump Soho, the soon-to-open James New York on Grand Street and a couple of Poons erected to the north and the east. And how can we forget the new Gene Kaufman specials, one on Charlton and the other on Canal? No really, tell us how we can forget them. There's also the stalled Viceroy a few blocks north, which is looking like it's going to be the latest to arrive to the tourist party down in Hudson Square.
· Varick Street Hotel [Morali Architects]

Sadly, this 200+ year old house was razed for this project.

SkyscrapersOfNewYork Sep 3, 2010 3:11 AM

that sucks why'd they tear that house down!? theres just not enough of those....but at least a beautiful tower will replace it.

Troubadour Sep 3, 2010 6:35 AM

Mixed feelings, based on that render. It could be awesome, or it could be just another oddly-shaped bauble that briefly distracts the eye before being dismissed as a triviality.

sbarn Sep 3, 2010 3:13 PM

I have no idea what's going on in that rendering, however my first assessment is that it looks pretty ugly. Wish they would rethink the design.

NYC4Life Sep 4, 2010 2:15 PM

With its stacked looking floors, this resembles a small version of 56 Leonard Street.

From Emporis:

tommaso Jun 12, 2011 10:08 AM

Any updates here?

Dac150 Jun 12, 2011 3:32 PM


Originally Posted by tommaso (Post 5312663)
Any updates here?

If there are they will be posted; no need to bump all these threads.

Hypothalamus Jun 7, 2014 1:26 AM

The Real Deal:

Michael Shvo moving ahead with Soho residential tower
High-flier files demolition plans to make room for 290-foot tall building at 100 Varick St.

June 06, 2014 02:10PM
By Hiten Samtani


A partnership involving brokers-turned-developers Michael Shvo and Erez Itzhaki filed demolition plans at the Soho development site that could become a new residential tower of up to 280,000 square feet, according to property records filed with the city Thursday.

Shvo, Itzhaki and their equity partners, Halpern Real Estate Ventures, Bizzi & Partners and Aronov Development bought a 20,000-square-foot assemblage site at 100 Varick Street for $130 million in January. The site is located on the western end of the blockfront bounded by Watt, Broome and Varick streets. The joint venture filed plans with the city’s Department of Buildings yesterday to demolish three, three-story buildings that currently occupy 60, 62 and 64 Watts Street.


NEW YORK | 100 Varick St | FT | FLOORS

chris08876 Mar 26, 2015 9:31 PM

First Look: 100 Varick Street, Shvo’s Future Addition to the SoHo Skyline


Last June, the first demolition permits were filed for existing structures at 60-64 Watts Street, part of an assemblage that extends to 100 Varick Street. The latter location will apparently be the official address of the ‘Soho Tower,’ as the site is dubbed on its website. And now, YIMBY has the first rendering of the project, which is being developed by Michael Shvo and Itzhaki Acquisitions.

The building’s architect has not yet been revealed, but the site can support a new structure measuring 280,000 square feet, which is enough for something visually substantial. Current plans appear to meet expectations for a rather tall high-rise, though the neighborhood was rezoned in 2013, with maximum height limits of 290 feet instituted.

That would make 100 Varick Street shorter than the nearby Trump SoHo, which currently dominates the neighborhood skyline, even though it only stands 498 feet tall. While the rendering isn’t exactly all-encompassing, the tower appears to have sheltered balconies wrapping around the upper levels, encased in a glass shroud.

The neighborhood is extremely transit-accessible, and additional height and density should both be encouraged, especially as the area transitions to residential. It was formerly the domain of industry, but the forces of gentrification overwhelmed what’s now known as Hudson Square in the 90s and early 2000s.

100 Varick Street will likely take aim at the super-luxury market, and while its location remains somewhat marginal, the prospect of additional nearby development signals a brighter future for Varick Street. Recent projects in the vicinity include a mix of uses, with an office building completed at 330 Hudson Street, and the Hotel Hugo opening at 525 Greenwich Street. For an idea of 100 Varick’s potential, YIMBY’s preliminary reveal of 100 Vandam offers a good comparison, and that tentative project is located just a few blocks to the northwest.

As for 100 Varick Street, no completion date has been announced, but additional permits for fencing were filed in January, hopefully offering a signal that construction will soon begin.

sparkling May 6, 2015 4:17 PM

Pretty much nothing new but newer members might not be aware of the project so here it is


In big “starchitect” news, Renzo Piano has been hired by Michael Shvo and Bizzi & Partners to design his first residential tower in the US at 100 Varick St. Piano also designed the new Whitney Museum that just opened to raves in the Meatpacking District.

As we first told you, the 20,000-square-foot site was purchased in January 2014 for $130 million. The eight parcels, consisting of townhouses, vacant land and air rights, can host a 280,000- square-foot tower that will be designed by Piano as the tallest residential building in Soho, at 290 feet.

We hear HFF is leading the construction financing. The tower will likely include a gated private driveway as well as indoor automated parking, along with other amenities. The parties did not return requests for comments.

Bizzi and Shvo are also developing 125 Greenwich, which is a luxury condominium tower designed by Rafael Viñoly. It kicked off construction in January 2015. Shvo and Vlad Doronin teamed up with Jeff Sutton and Sandeep Mathrani of GGP in a $1.775 billion venture to redevelop the Crown Building at 730 Fifth Ave.

chris08876 May 6, 2015 10:05 PM

Should be a lot better then the original model presented for it.

Current Site:

sparkling Jun 3, 2015 5:02 PM

Shvo, Bizzi file plans for Soho residential project
25-story building will house 115 units across 242K sf

June 03, 2015
Rey Mashayekhi


Developers Michael Shvo, Erez Itzhaki and Bizzi & Partners Development are planning a 25-story residential building at 100 Varick Street in Soho, according to permits filed Wednesday with the Department of Buildings.

The building, which will occupy the vacant lot at 100 Varick between Broome and Watts streets, will feature 115 units across 242,350 square feet of residential space. The project also includes more than 17,000 square feet of retail space on the first and second floors.

The development will house eight apartments on each of the third and fifth through 10th floors, while the fourth floor will have 10 apartments. Four duplex units will be spread across the 11th and 12th floors, while the 13th through 22nd floors will get four apartments each, according to the filing.

The 23rd and 24th floors of the project will house two apartments each, while two penthouses with roof access and a single apartment will top off the 25th floor. Building amenities will include a swimming pool, and exercise room and an outdoor area, as well as a 39-car garage.

Shvo and Itzhaki — in partnership with Bizzi, Halpern Real Estate Ventures and Aronov Development — filed demolition plans for the site last June. The parties, who acquired the site through a joint venture for $130 million in January 2014, could not be reached for comment.

SLCE Architects, the project’s architect of record, could not be reached for comment. Renderings for 100 Varick Street were released in March.

Bizzi teamed with Shvo last year on the acquisition and residential development of 125 Greenwich Street in the Financial District.

- See more at:

JR Ewing Jun 14, 2015 10:57 AM

There's a rendering on Shvo's website. It looks nice.

Vertical_Gotham Jun 14, 2015 1:01 PM


JR Ewing Jun 14, 2015 2:09 PM

I like it!:cheers:

Hypothalamus Jun 16, 2015 3:03 AM

:) NEW YORK | 555 Broome Street | 290 FT | 25 FLOORS

Better look:

Semi-Revealed: 555 Broome Street, Renzo Piano-Designed Hudson Square Condo Project

sparkling Jan 6, 2016 6:20 PM

SHVO Buys Nonprofit’s Property Next to Its Planned 25-Story Renzo Piano Condo

JAN. 5, 2016


SHVO has paid $9 million for a portion of 555 Broome Street in the Hudson Square area which it will incorporate into a planned condominium tower on the block.

The purchase of the two-story annex will allow SHVO and partners Halpern Real Estate Ventures and Bizzi & Partners Development to expand their footprint for the proposed 25-story condo at 565 Broome Street between Varick Street and Avenue of the Americas, a source with knowledge of the deal confirmed to Commercial Observer. The seller was youth services nonprofit The Door, which owns 83 percent of the six-story office condo building attached to the annex and occupies the ground through fourth floors.

Continue Reading

chris08876 Jan 22, 2016 7:44 PM

Developers of SoHo condo tower secure $320 million construction loan


The developers of a new luxury condo tower in SoHo that will be star architect Renzo Piano’s first residential project in the city have raised $450 million for the development.

Bizzi & Partners Development, Aronov Development and Halpern Real Estate Ventures secured a $320 million construction loan from Bank of China for a 290-foot tall, 115-unit condo the group is planning to build at 565 Broome St. The partners also sold a $135 million equity stake in the project to Cindat, a U.S. subsidiary of the Chinese investment firm Cinda Asset Management Co.

"Our partnership is now complete with the addition of Bank of China and Cindat, and this team’s commitment to 565 Broome St. is an endorsement of the continued strength and worldwide appeal of luxury real estate in Manhattan," Davide Bizzi, the CEO of Bizzi & Partners, said in a statement.

The developers broke ground on the condo building last month and aim to finish the project by 2018. Sales will launch later this year. They began assembling the development site, which spans the block along Varick Street from Broome to Watts streets, in 2014. In December, the partners closed on a neighboring site at 555 Broome St. for $9 million that allowed them to expand the building to 320,000 square feet.

The tower, which will have two spires, is designed by Renzo Piano, the architect who designed the new Whitney Museum in the meatpacking district.

chris08876 Mar 11, 2016 9:58 PM

NEW YORK | 555 Broome Street | 325 FT | 25 FLOORS
Credit: NYDOB

chris08876 Mar 17, 2016 7:00 PM

BTW, the title is fubar. :haha:

Frank Sinatra did say New York , New York, but idk if that was the mods aim. :???:


New Views Inside and Out of Renzo Piano’s First New York Residential Building


In January, 6sqft unveiled a set of illustrations and drawings detailing the exterior of Renzo Piano’s forthcoming condominium tower 565 Broome Street (formerly known as 555 Broome). Now, with construction finally underway, the investors at Cindat Capital Management have published an online gallery providing a better taste of what’s to come.

Pitched between two of the city’s most coveted neighborhoods, Soho and Tribeca, the much-anticipated development will rise nearly 320 feet in height along a full Varick Street block front between Broome and Watts Streets. The 25-story structure is being propelled forward by a joint venture among Bizzi & Partners Development, Michael Shvo and Itzhaki Acquisitions. Pritzker Prize-winning architect Renzo Piano was tapped as the design architect, while the local talents at SLCE are serving as the architects of record.

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