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View Full Version : NEW YORK | Rockefeller Plaza West | N/A FT / N/A M | 55 FLOORS | 1987 | NEVER BUILT


Patrick
Apr 15, 2008, 4:06 AM
Rockefeller Plaza West
New York, 1987-1990

(From Gmarch.com)

The management of Rockefeller Center intended to build the last element of the Rockefeller Center complex, its western-facing entrance, on a site on Seventh Avenue, between 49th and 50th Streets and adjacent to Exxon Plaza in Manhattan. The building was to house offices, an educational-technical center for the performing arts, and was to link into the underground concourse network. The project won a Citation from Progressive Architecture Magazine in 1988.

The contrasting models of the modernism, Rockefeller Center and Times Square, form the context for the project, and inform its design. The lessons offered by these visions of the city have allowed for a consideration of the building as an assemblage, the pieces of which resolve the various site conditions, while the whole is both monumental and dynamic, embodying the energy of the modern city.

http://www.gmarch.com/KPF%20Projects/images/RPW_photomontage.jpg http://www.gmarch.com/KPF%20Projects/images/RPW_diagram.1.jpg

Four major elements compose the building. A central core pins the building to the site and defines it on the skyline, acting with the RCA Building as a bookend to the Exxon Building. Around this core laminations are placed, creating a condition of rotation which terminates the east-west axis of the complex and creates a new relationship to the Times Square valley to the south. The variety of scales created by these laminations, as well as their irregular composition, allows the building to graft itself onto the existing cityscape. The building is clad in limestone and glass, with metal ornamentation placed on the surface of the stone to articulate setbacks and to shimmer in the sunlight.

http://www.gmarch.com/KPF%20Projects/images/RPW_entry.jpg http://www.gmarch.com/KPF%20Projects/images/RPW_lobby_rotated.jpg

A two-tiered podium, stepped toward the west, defines the Seventh Avenue street wall. This surface is covered by electronic signage, and a building entrance is indicated by a tower of light. An irregular configuration is created at the Plaza to the east, resolving ground level site conditions and providing the main entrance to the building.

A portion of the building element facing Times Square is disengaged and transformed into an object made of glass and metal, specially lit at night, hovering over the Square and acting as an agent in its definition. The various incisions formed by the manipulation of the building mass are seen as habitable places to indulge in the fantasy of living in the sky which informs the myth of New York.

http://www.gmarch.com/KPF%20Projects/images/RPW_base.jpg

The project was subsequently abandoned due to the changes in the marketplace

NYguy
Apr 15, 2008, 1:25 PM
Wow! I had completely forgotten about this one.

ethereal_reality
Apr 15, 2008, 5:16 PM
total surprise to me as well.....good find Patrick.

NYguy
Apr 16, 2008, 7:15 PM
I remember this one also got good reviews. Typical that it didn't get built. Meanwhile, someone can create a thread for 80 South Street so we can mourn here.

Aleks
Apr 17, 2008, 12:51 AM
I read about this building in a book I found at the library. I didn't like it too much. Although it would've been a tall addition to the skyline.

Jibba
Apr 17, 2008, 6:24 AM
I personally find the buildings of Rockefeller Center to be beautiful as is, and this thing is positively ugly. The "contrasting models of the modernism, Rockefeller Center and Times Square" that "inform its design" leave it confused. This thing just reeks of the late 80s/early 90s to me. Glad to see that this never saw the light of day.

NYguy
Apr 17, 2008, 2:33 PM
I think this would have been an improvement over the 6th Avenue monoliths, bringing a touch
of the classic Rockefeller Center back...

http://www.gmarch.com/KPF%20Projects/images/RPW_photomontage.jpg http://www.gmarch.com/KPF%20Projects/images/RPW_diagram.1.jpg


http://www.pbase.com/nyguy/image/84983685/medium.jpg


http://www.pbase.com/nyguy/image/84983788/large.jpg

RLS_rls
Apr 22, 2008, 3:53 PM
Wow what a shame it wasn't built.

Fabb
Apr 22, 2008, 4:29 PM
Wow what a shame it wasn't built.

Right.
The boring, squat and boxy thing that was built instead is a disappointment.

Scruffy
Apr 30, 2008, 2:33 AM
That would have been cool. I mean the lehman bros building that was built isn't bad. but this would have been better