|104 West Fourth Street|
Winston-Salem NC United States
|Floor Area||4,933 m²|
|Units / Rooms||110|
| - hotel|
| - conference|
| - restaurant|
| - fitness center|
| - highrise|
| - art deco|
| - steel|
| - marble|
| - terra cotta|
| - brick|
| - concrete|
| ||Heights|| ||Value||Source / Comments|| |
Architect: Northup & O'Brien
Interior Design: Grand Rapids Store Equipment Corporation
Developer: The Gilmer Company
General Contractor: Walter Kidde & Co. Inc.
Renovation Developer: Mayfair Street Partners
Construction Start: January 1928
Construction End: October 28, 1928
Originally built as Davis McCollum Department Store. It was the most upscale department store in North Carolina. Construction was completed on October 28, 1928. More than three thousand people crowded the streets at Fourth and Liberty to see it on opening day. Historian Fam Brownlee said "Everybody had heard about this fabulous new place and they just wanted to see it. Everything upstairs was really upscale, it was aimed at the high end, but they put a lot of emphasis on the basement, the bargain basement. And it had terrific prospects. Who wouldn't have wanted to invest in it, with everything booming?" The store changed ownership in 1929 and became Van Dyke's, named for one of the store's original partners who bought it. On November 2, 1939, the department store was replaced with Huntley Hill Stockton Furniture Store and in 1953 it became an office building. It has survived multiple demolition proposals, since the 1970s.
Restoration architect, David Gall said "When it was built it was the tallest Art Deco building in the state."
When restored as Hotel Indigo, the building will open with meeting space, a fitness center, The Sir Winston Steakhouse & Martini Bar on the lobby floor, and The Prince Albert Restaurant & Bar in the basement. Plans also include a possible expansion, to the west, to give the hotel 110 rooms.
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