Previously a residential lowrise building, "Dumont-Adams", it stood abandoned for years until 2005, when the VIVO phone company donated R$ 13 million to the MASP to buy the building, asking in return to install a massive logo of the brand.
Due to disagreements taken to court, construction only began in 2012 but was put on hold shortly thereafter.
The building was to house exhibitions, a school and a restaurant, with new, additional floors atop the original 10 floors. By 2022 those additional floors had been demolished.
The facade of the original buidling was stripped down, intended to be replaced by a glass facade.
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