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|Avenida Paulista, 1510 - Bela Vista|
Sao Paulo SP Brazil
| - office|
| - education|
| - museum|
| - observation|
| - restaurant|
| - showroom|
| - university|
| - highrise|
| - postmodern|
| - glass|
| - steel|
| - concrete, reinforced|
| ||Heights|| ||Value||Source / Comments|| |
|Before reconstruction||177 ft||-"-|
• Architect: Luiz Pereira Barreto (Reconstruction)
• Owners: MASP (Museu de Arte de São Paulo) & VIVO (Telephones)
• The building was abandonned for years since it was not used as Residential anymore since long time. It had big appartments in a noble place.
• About some years ago, at 2005, the VIVO phone company donated R$ 13 million for the MASP to buy the building, asking in return to installing an antenna on top of it with massive light with a logo of the brand. See please old building conditions plan at http://skyscraperpage.com/cities/?buildingID=61695
• Enforcement of the historic gazebo and then vetoed the MASP Vivo and fought a battle in court. Without the tower, the phone wanted back the money disbursed. Last November 2011, reached an agreement.
• And only in January this year 2012, approved the funding of over R$ 15 million by Rouanet law to transform the Dumont-Adams MASP VIVO. Without the viewpoint of discord, the company was content to christen the space for the next 25 years.
• On the ground floor is planned a gallery for temporary exhibitions sponsored by Vivo, moved beyond the administrative area of the museum.
• The seven floors above will house a school of graduate studies in museology, art history and restoration should create the MASP.
• Above the slab of the original building, a white cube, with a ceiling height of 15 meters, should be other shows. On top of all, installed a café, which already has a sponsorship of $ 2 million from Nestlé.
• The Building renovation received 2 new constructed floors atop the old 10-storey highrise in reinf. concrete with same square floors. Atop of the renovated concrete Structure was constructed a narrower square floor reinf. concrete Tower Structure for expositions and the modern restaurant atop. The facade followed the tendency in avenue today to do all in glass curtain, since many old buildings in avenue transformated from residential to office got such clean material outside, becoming a modern appearance of glass cube. This had the intention to harmonise the avenue blocks, even when the MASP museum at other side of street is much lower in Height compared.
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